Ronak Borkar.
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Case study · Stock School

Scaling an early-stage offer from $0 to $30k/mo in 8 months.

The strategy, execution, and systems behind an 11–12x return on ad spend — from building the backend to leading a sales team.

~$2.25k
Ad spend · USD

(₹1.87 lakh INR)

$30k
Revenue generated · USD

(~₹25 lakh INR)

~12x
Return on ad spend

Excellent profitability

Project timeline

Eight months, four phases.

From foundational prep to sales leadership and a successful transition.

Jan — Mar · Phase 1

Backend & preparation

The initial phase was dedicated to building a rock-solid foundation before launch. While there was no sales momentum yet, this groundwork was critical for future success.

  • Joined the team in January to lead the sales initiative.
  • Collaborated on backend systems: ad design, landing page copy, and core messaging.
  • Focused on establishing a robust and scalable sales process from day one.

Apr — Jun · Phase 2

Execution & proof of concept

With ads launched at the end of March, this quarter was focused on execution. I personally handled both setting and closing to prove the offer's viability and refine the funnel.

Funnel performance

~20% close rate on showed calls with a $1k–$1.2k average ticket.

Month-over-month growth — deals closed

Jul — Aug · Phase 3

Systems & sales leadership

With a proven concept, the focus shifted from pure execution to building a sustainable sales team and system for long-term growth.

  • Transitioned from execution to a sales leadership role.
  • Hired and trained a team of setters to qualify leads and book calls.
  • Developed robust qualifying frameworks to protect closers' time and increase efficiency.
  • Maintained a potential pipeline of ~$600k, with a realistic value of ~$440–480k based on the average ticket.

September · Phase 4

Successful transition

After establishing a strong foundation and a functioning sales process, I made the decision to pursue new opportunities, leaving the team well-equipped for continued success.

  • Chose to leave the offer to pursue international opportunities and higher-ticket sales roles.
  • Ensured a smooth handover, leaving a clear and effective sales process in place for the team.

Ready to scale your offer?

This case study is one example of what's possible. Let's discuss how my process can be adapted to build your revenue.

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